Create a client company

Two minutes of clicking that starts every client engagement — and the onboarding rhythm to build around it

Every client you sign starts life in Chatfuel the same way: as a fresh company inside your agency’s workspace. The clicking takes two minutes; what matters is when you do it and what you do right after, so the new company doesn’t sit empty while you chase the client for access. This page is the doing — the reasoning behind one-client-one-company lives in Agency → clients model.

Selected setupBeauty & Aesthetics · Consult to BookedTurn WhatsApp ad inquiries into booked consultations · United States · English proposal
Change selection
A new client company slotting into the agency's roster

Before you create it

Do the access homework first. The new company is useless until the client’s channels are connected to it, and connecting them requires access to the client’s Meta assets — partner access to their portfolio, or a scheduled screen-share for the WhatsApp authorization. Agencies that create the company on signing day and collect access “sometime this week” end up with a workspace full of empty shells. Collect first, create second, connect immediately.

Creating the company

1

Open My Companies

Click your avatar in the navigation menu, then click My Companies. This is the list of every client company in your workspace.

2

Create the company

Click Create New Company. The new company appears in the list instantly — no setup wizard, no payment step. Your agency subscription already covers it.

3

Name it after the client

Use the client’s business name, not a project codename. Six months and ten clients from now, My Companies is the list you navigate all day — it should read like your client roster, not like an inside joke.

My Companies screen with the Create New Company button
My Companies → Create New Company — the whole ceremony

You’re now inside the new company, and everything you see — bots, chats, leads, settings — belongs to this client alone. Switching back to another client is the same path: avatar → My Companies → pick one.

There's no limit — and no cost math

Companies are unlimited on agency plans, and usage limits are shared across your whole workspace rather than metered per company. Creating a company for a brand-new client costs nothing and commits you to nothing — see Agency → clients model for how the billing works.

Continue the selected playbook

The company is the client’s workspace, not an activated playbook. Continue with the selected scope in this order:

Open Coworker inside the new client company and use the prepared setup command:

Set up SAL for this client. Selected playbook: Consult to Booked (beauty-consult-to-booked). Industry: Beauty & Aesthetics. Market: United States. Preserve existing configuration and complete response, qualification, human handoff, and follow-ups.
  1. Connect the required channel. For SAL’s paid inquiry path, start with the client’s WhatsApp connection. Connect Instagram only when the selected playbook uses it.
  2. Load the client’s business information. Give the AI only the approved offer, service, location, and operating context it needs.
  3. Define qualification and handoff. Agree on the fields, one-question-at-a-time order, destination, and person who owns the next step.
  4. Set operating behavior. Confirm 24/7 or after-hours coverage and the approved follow-up timing.
  5. Test before launch. Run the actual entry path, verify the human receives context, and record the first operating baseline.

Then invite the client’s sales reps as Agent, your builder as Editor, and start business verification before the client needs higher messaging volume. The roles guide and phone verification guide cover those platform steps.

Run this checklist enough times and client onboarding stops being a project and becomes a routine: approve scope, collect access, create the company, connect, configure, test, and establish the baseline.

Where to next