Follow along as Chatfuel evolves — new features, improvements, and fixes for agencies running Meta ads. Subscribe via RSS to stay in the loop.
The client's team in the account, not in the invoice
A quieter week, spent on access and reliability
Nothing new to learn on the Automations page this time. What shipped is the plumbing an agency only notices when it goes wrong: who can see the bill, whether a client’s number connects the same way from a phone as from a laptop, and whether the file you asked the product to generate is still there when you come back for it.
Meta optimizes for what you report back
Tell Meta which clicks turned into money
A click-to-WhatsApp campaign optimizes on what Meta can see, and Meta sees the click. What happened in the conversation afterwards — the lead that qualified, the appointment that got booked, the deal that closed — never makes it back, so the algorithm keeps buying more of whatever produced clicks. This release closes that loop: a new Ads optimization page sends conversion events back to Meta, on moments you define.
The hand-off message is yours to write now
The moment a lead meets a human, scripted by you
The hand-off is where qualified leads leak out of a funnel — the bot goes quiet, the client’s team hasn’t picked up yet, and the lead drifts. This release puts that message under your control, and adds a way to test any automation before it ever meets a real lead. Alongside it: a one-command wizard that scaffolds a platform of your own on top of Chatfuel.
One AI, a different playbook for every ad, post, and link
Your client’s AI stops being one-size-fits-all
Until now a client’s AI ran one prompt and one set of rules for everything it touched. This release breaks that apart: every channel — and every post, ad, story, and link inside it — can be tuned on its own. Alongside it: a regrouped dashboard, follow-ups you write yourself, and a stack of fixes.
Co-Worker takes on reporting, setup checks, and lookups
Four more things you can just ask for
This release is all Co-Worker. Four jobs that used to mean clicking through a client’s settings — or opening a report — are now one question in chat.
Ask for the number instead of opening a report
Co-Worker can now tell you how many new contacts a client picked up over a period you name: yesterday, last week, this month. Useful when you’re prepping a client check-in and need one figure, not a dashboard.
Smarter lead handoffs and instant lead alerts
Every lead arrives with context — and you hear about it instantly
This month’s updates are all about speed between “the AI qualified a lead” and “your team closed it”: structured handoff summaries in Live Chat, a New Lead push notification, a clearer view of each client’s AI setup, and a stack of fixes.
Lead summaries at handoff
The Agency Track is live
Chatfuel is now built for agencies, end to end
Today we’re launching the full Agency Track — everything you need to run Meta ads and qualify leads for your clients, all in one place.
From spinning up your agency workspace to connecting your first client, building a qualification bot, launching AI-powered ads, and reporting results back — the entire journey now lives inside Chatfuel.