Welcome to Chatfuel
Run Meta ads, qualify leads, and manage everything for your clients
This is the agency guide to Chatfuel. Follow it top to bottom and you’ll go from an empty account to your first connected client — then on to running ads, qualifying leads, and reporting.
Start with the product
What Chatfuel is, how the funnel works, and how agency → client workspaces are structured
Connecting the client
Set up your first client and connect their channels — this is activation
Qualification bot & turnkey funnel
Build the bot, wire up CAPI, and route qualified leads to Sheets or a CRM
Ad setup
Generate creatives and copy with AI and get through Meta moderation