Package and price the service

Sell your first SAL service · Step 3 of 5

Price the selected playbook as a service line, not as software access and not as an isolated bot build.

The package

• Setup fee: connect the required channel, load the client’s business context, define qualification, configure handoff, set business-hours behavior, and test the path.
• Monthly fee: monitor conversations, improve the qualification and follow-up rules, review operating evidence, and maintain the agreed scope.

The client pays the agency for a working conversion operation. Chatfuel is the infrastructure inside that service.

Suggested starting frame

Adjust the range using facts you can defend:

1. Scope: number of channels, qualification fields, handoff destinations, and integrations.
2. Operating responsibility: who reviews conversations, changes instructions, and reports evidence.
3. Client economics: current ad spend, value of a qualified conversation, and outcomes the client already records.
4. Your proof: start conservatively and raise the price when accepted proposals and client outcomes support it.

Package it in Coworker

Use the selected market range as a starting frame. Ask Coworker to turn the real scope into one setup fee, one monthly fee, and a short list of assumptions the client can approve.

Do not price per lead, calculate lost revenue from assumed conversion, hide the human handoff, or present the suggested range as accepted-deal evidence.